How do you stay ahead when creativity itself is being redefined by AI?
If you’re a designer or creative professional, you’ve probably felt it: the pressure to keep up as technology evolves at lightning speed. In 2023 there were nearly 16.000 AI startups in the United States alone, with many focusing on creative applications or creatives as a target group. This is partially due to the fact that creatives are a known early adopting group for new technology, but also because AI is really suitable for creativity-related tasks.
AI isn’t just automating workflows—it’s reshaping how we create, think, and deliver. Falling behind isn’t an option anymore. The time to transform is now.
Here’s the good news: AI isn’t here to replace you—it’s here to amplify you. When used right, it frees you from repetitive tasks, sparks bold ideas, and accelerates your growth.
Challenge
We decided to highlight Hocus Pocus Ltd.’s AR technology by creating an unforgettable, interactive experience: The Invisible Office. The concept was simple yet captivating—using AR, we made their entire office disappear, giving employees the ability to toggle between their regular office environment and a serene beach scene at the tap of a button.
